I liked the study cards in the back of the book as well. It was designed to be more like a magazine than a book, which made it easy to carry around and study from. The informatin was well laid out and easy to follow. This was assigned for school, but I thought it was interesting to read in ge I'm not a big fan of marketing, so I'm probably a bit biased in my rating. I would do a final review of them right before my exams and the information was very useful. I'm not a big fan of marketing, so I'm probably a bit biased in my rating. This really assisted with learning and made it much more enjoyable to read.Ī really fantastic addition to any marketing textbook collection.more The text was set out in a clear, easy-to-read format with colourful pictures, graphs and tables to aid the text. It was recommended to me for my marketing course, and I would encourage anyone studying or interested in furthering their knowledge of marketing to add this book to their list. I found this a very useful and interesting book. Genre: Informational/ Business / Marketing This really assiste Title: MKTGĪuthor: Charles W. McDaniel & Jane Summers Genre: Informational/ Business / Marketing Rating: 5 stars I found this a very useful and interesting book.
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